Utrecht, The Netherlands: Diversey - the leading global hygiene and cleaning company – is reaffirming its commitment to protection by placing it at the heart of every aspect of its customer relationships throughout the global Food and Beverage (F&B) industry. The prioritising of this core value - summarised in the tagline ‘Protecting life. Together’ - serves to re-emphasise the existing strengths of the company’s distinctive partnership approach.
Partners in Protection
In addition to being central to the concept of partnership, protection is a strategic, powerful and practical expression of Diversey’s consultative, day-to-day involvement in its customer’s operations. From acknowledged global expertise and a history of innovative solutions, Diversey has a deep understanding of its customer’s needs and the responsibilities that this degree of operational involvement confers.
An Appropriate Moment
Diversey has identified this as an appropriate moment to invoke protection, citing it as both guide and inspiration for companies currently negotiating the impact of the global pandemic - and the continuing challenge this represents. Many businesses are now contemplating a future of change, or at the very least significant realignment. Diversey views the broad implementation of protection as an essential vehicle enabling businesses to unite, move forward and drive growth as the F&B environment discernibly shifts around them.
As Ruud Verheul, Global President, Food and Beverage of Diversey contends: “This is a significant moment for the F&B industry. The pandemic has thrown up a series of difficult challenges for us and our customers. Complexities, such as disruption to supply chains, along with staff shortages due to infection and self-isolation, have constantly hampered effective operations. Such events have re-emphasised the absolute necessity to maintain efficient, safe hygienic production; while highlighting our decision to enshrine protection as the lifeblood of our approach and the solutions we offer.”
Consistent Protection Wherever Needed
As a result, Diversey’s customers can look forward to renewed consistency and focus. This is reflected in Diversey’s commitment in protecting the health of employees day-to-day, the integrity of processes and the hygiene of production facilities; all of which combined, serve to protect a business and its brands in the future.
This all-encompassing protection creates a strong differential for Diversey while underlining the advantages of choosing them as a single, trusted supplier in what is becoming a more complex world. Prioritising protection represents an essential commitment for customers to keep their employees safe, minimise risks to food safety and safeguard their brand. It’s a strategy which Diversey is also extending internally to empower and protect its own employees and operations.
Five Sectors, Three Pillars, One Aim
Diversey F&B’s emphasis on protection complements the company’s existing mission as – ‘facilitators for life’ - and includes a new F+B icon as a signature of intent. This brings together the universal values which define and link the five sectors making up the full spectrum of Diversey’s operational expertise: Food Production, Beverage and Brewing, Dairy, Dairy Farming and Life Sciences. Diversey’s three guiding pillars – which focus on operational efficiency, food safety and sustainability – define, inform and underpin the company’s refreshed approach.
Taking a Lead for the Industry
Ruud Verheul of Diversey concludes: “Throughout these difficult times we have been offering leadership to guide businesses in resetting and reopening their facilities. Much as everyone is having to enhance hygiene and make cleaning more visible as a means of saving lives, we as a company are resetting and enhancing protection - one of our core values - to be explicit in everything we do. Protecting life is essential. Following this approach lays a platform that enables businesses to be robust and function efficiently, regardless of any future crises; yet still looks after their number one resource – their people - who create the considerable value that ultimately makes them successful.”
For more information please visit our food and beverage sector overview page.
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Diversey’s purpose is to protect and care for people every day. Diversey has been, and always will be, a pioneer and facilitator for life. We constantly deliver revolutionary cleaning and hygiene technologies that provide total confidence to our customers across all of our global sectors including: cleaning products, systems and services that efficiently integrate chemicals, machines and sustainability programs. This makes us unique among leading global hygiene and cleaning companies. Everything we do has our customers’ needs at its heart and is based on the belief that cleaning and hygiene are life essentials. With over 95 years of expertise, we safeguard our customers’ businesses, contributing to productivity improvements, lower total operating costs and brand protection.
Diversey is headquartered in Fort Mill, SC, USA.